Follow the Bear
HOW IT WORKS
When a child
gets lost they should follow the Lost Child Trail featuring our recognisable
Freddie Bear design. He has directional arrows on his tummy which the child can
easily follow, enabling them to find their way to a ‘Safety Station’. This designated safety stations
here at the Newlands Shopping Centre are Clarks & o2.
Once they get
there, the member of staff can look at their Silicon ID Wristband, call the
Follow the Bear ® – Lost Child Hotline (of which the freephone
number is on the wristband) and then give the UK Call Centre the child’s unique ID
number (also on band). The Call Centre Operative then calls the
Parent/Guardian, whilst keeping the member of staff on the phone and let them
know that their child has been found and is being kept safe at the Lost Child
We inform them where the Follow the Bear ® – ‘Safety Station’ is and keep all parties on the phone
until the child is reunited with the Parent/Guardian.
If we are unable
to contact the Parent/Guardian due to a poor mobile signal, (which we know can
sometimes happen with certain locations) we leave a voicemail, send a SMS text
message and Email them informing them that their child has been found and is
being kept safe, they must then call us immediately to find out where the child
If there is still no response from the Parent/Guardian they are called
every 5 minutes for a 20 minute period, thereafter this is then escalated to
the relevant authorities.
As an extra
security measure, a password is given by the Parent/Guardian when they register
their child for the membership. We inform the member of staff of this password
when they call in, so that they can ask the person for it when they come to
collect the child from the Safety Station.